Today's world is filled with unrealistic standards and pressures. Our society demands to much from us and urges us to conform to ideals that seem unattainable. We can get lost is a sea of these demands and it can feel suffocating, trapped in a cycle of comparison. Rare Beauty wants to change that and wants each person to love them self for who they truly are and break down the unrealistic standers of perfection.
Rare Beauty Self Love Month, turns the romantic month of February, centered around valentines day, into a month dedicated to fostering self love and personal growth. Redirecting the spotlight to external validations to the most important relationship of all, the one we have with our self.
This series first focuses on a series of affirmations posted on social media and sent directly to your phone as a message each day when signed up. As well as these affirmations seen in magazines, murals, and digital billboards.
The campaign then extends to a self care kit and online self-care workshops. When signed up for the workshops, you can get 50% off this self care kit, or Selena's makeup must haves. This is promoted through social media, magazines, and Rare Beauty's website.
