The collateral piece for Lucchese highlights the key characteristics of their simple and clean branding, focusing on imagery and text that convey tradition and craftsmanship. Each section emphasizes their established and successful brand, describing their mission, deep history, and the quality process of making the boots.
This piece will be sent out to current retail partners to maintain relations and uphold standards, as well as to other retailers that Lucchese may be interested in partnering with to continue growing their brand.
